Rapid Protoyping
Footprint
Client
IBM x Adobe Creative Jam
Team Role
Strategy & Design Support
Problem Statement
IBM challenged college teams across the country to--in the span of 48 hours--conceptualize and develop an app prototype meant to help and encourage everyday individuals to make an impact in the global climate crisis.
Background
Adobe Creative Jams is a collaborative event series where participants can interact with industry leaders and learn about different processes and areas in the digital design world through rapid prototyping competitions.
Taking the timeframe and project scale into account, the team chose not to assign members with individual positions, electing to assign tasks on a volunteer basis as the project unfolded, however we did identify the member with the most extensive experience on the competition platform at the time (Adobe XD) and deferred to her on design implementation decisions.
Product planning and strategy were completed as a group and interface construction was split evenly amongst team members.
My Role
Issues
Climate change is a growing global problem, but individuals don't always feel capable of affecting meaningful change on their own.
Solution
Create an app concept and high-fidelity prototype illustrating the effect of individual actions on the climate crisis.
Day 1
Concept
Footprint, is meant to educate users on how we as individuals can reduce our carbon foot print and take steps toward living a more sustainable lifestyle.
Footprint would be in partnership with sustainable brands in the area and for these brands would provide user rewards in the form of discounts, coupons, and merchandise.
The team chose to pursue a concept built around suggesting and rewarding environmentally conscious behavior by offering tips and motivation, as well as opportunities for achieving conservation goals with their community.
A social platform within the app would keep users accountable, making them share their accomplishments with other Footprint members to motivate and inspire each other.
Initial Ideation
Categories
Every conservationist goal presented by the app would fall into 1 of 4 categories--Home, Transportation, Shopping, and Food--each contained and displayed in its own section within the app.
Within these sections, goals will be further differentiated by difficulty level. As one goal is completed, an incrementally higher level goal will be offered.
Early Designs
The team initially planned to include both vertical and horizontal scrolling capabilities within the app, but eventually decided that eliminating horizontal scrolling would create a more cohesive, intuitive user experience.
Day 2
Prototype Designs
Preliminary Quiz
In the second day of the competition, the team converted Day 1's low fidelity design concepts into high fidelity interface designs.
In order to sign up to use our app, a user would first need to complete a quiz reflecting on their environmental practices.
From there, a profile would be created and a list of goals catered to their results would be offered. The user could then mark off accomplishments and earn points as they complete each one. These goals are recorded and the points earned can be traded in for rewards on the rewards page.
Sustainability is a journey. Footprint’s mission is to show just how easy it can be to take steps toward the preservation of our planet.
Layout
Profile
Goals & Rewards
